About Primer International
Founded in 2020 as Linn International Corporation, operating as Primer International. Registered in Sheridan, Wyoming with field operations in Yangon, Myanmar. We specialize in last-mile sales coaching, fractional CRO, sales training, and founder mentorship for social enterprises and impact organizations in emerging markets.
Sai Han Linn, Founder
Sai Han Linn is an elite revenue architect and field sales specialist with over two decades of on-the-ground experience navigating some of the world's most volatile and complex crisis economies. Unlike classroom theorists, his expertise was forged in the mud—building, training, and deploying high-performance sales forces across Myanmar, Cambodia, and the broader Southeast Asian region.
Throughout his 20-year career across FMCG, Agri-Tech, FinTech, and Social Enterprises, he has consistently engineered revenue systems that thrive despite infrastructure collapse, political instability, and cash-heavy micro-economies. He is the creator of the proprietary REACH Sales Framework and a strict adherent to the Cetana (genuine intent) methodology, both of which form the backbone of Primer International's field training programs.
Defining Field Engagements:
- Agros Solar (Singapore): Architected the comprehensive revenue engine and pipeline governance systems that secured a US$4.25M Series A funding round in 2025, specializing in sustainable tech for rural farmers.
- Bühler Group (Switzerland): Served as the Global Strategic Partner, transforming the regional sales operations, Technical Sales Engineering, and ESG initiatives for the multinational food processing giant.
- Proximity Designs (California / Myanmar): Built, trained, and managed a massive 180-person field sales force funded by the Global Innovation Fund ($500k), delivering income-boosting products to remote farming communities.
- RecyGlo & Others: Provided hands-on field coaching and strategic GTM consulting for leading impact organizations including RecyGlo, Greenovator, CCI France Myanmar, and Kamworks.
The Origin of Primer International
Primer International was born out of a critical observation: traditional, Western-style corporate sales training completely falls apart in emerging markets. When representatives are sent into rural villages or chaotic urban markets armed only with aggressive closing tactics and rigid CRM theories, they encounter a wall of cultural resistance.
We recognized the need for a specialized revenue firm that understands the unique psychological friction of last-mile economies. Whether dealing with the Burmese concept of Anade (considerate hesitation) or Zaw Kant Lant (passive resistance), our methodologies were built specifically to navigate and leverage these cultural nuances rather than fight them. Today, we bridge the gap between high-level investor expectations and the gritty reality of field execution.
Our Philosophy: Compassionate Selling
Real sales capability is built in the field, not in a classroom. Our approach is rooted in the Cetana methodology (a Pali-origin Burmese concept meaning 'genuine intent'). We believe that approaching customers with genuine, authentic care creates lasting revenue impact rather than short-term optimization. Transactional pressure burns bridges; compassionate, problem-solving salesmanship builds multi-generational trust.
US Headquarters
1309 Coffee Ave, STE 1200
Sheridan, WY 82801
USA
Myanmar Operations
875, Mya Myint Zu 3rd Street
29 Ward, North Dagon Township
Yangon, Myanmar