
Field Coaching
Elevate your sales performance with our tailored field coaching services. Our seasoned experts, backed by a network of in-house and freelance partners, provide hands-on guidance in real-world settings, ensuring your team masters effective selling techniques for lasting success

Sales Training
Our sales training transforms teams through mindset shifts, compassionate selling skills, and leadership development. Our comprehensive programs, including Training of Trainers, empower sales staff to close deals, build customer relationships, and lead effectively, ensuring lasting success

Sales Consulting
Our Sales Consulting team offers a comprehensive range of services designed to help businesses of all sizes reach their sales goals. Our experienced professionals offer personalized, one-on-one consulting, as well as comprehensive sales plans and strategies.

Sales Recruitment
Our recruitment services are designed to help you find the perfect fit for your team. Our experienced recruiters have the industry expertise and efficient processes to identify and deliver top talent to drive your business forward. We understand your needs and create a tailored persona for the ideal salesperson, ensuring success in your recruitment process
Tailor Made for All Clients
At Primer International, we craft tailor-made sales transformation solutions for every client. Rejecting one-size-fits-all approaches, our dedicated experts design personalized strategies that align with your unique strengths, market, and goals, ensuring unparalleled success
Our Process
1. Discovery
We dive deep to understand your organization’s strengths, challenges, and market dynamics, laying the foundation for personalized strategies


2. Designing
Our experts craft bespoke sales training, processes, and leadership programs, aligning with your unique goals and needs
3. Implementing
We roll out tailored solutions through hands-on field coaching and training, empowering your team to excel in real-world scenarios


4. Embedding
We integrate compassionate selling and leadership skills into your team’s daily practices, ensuring sustainable, long-term success
Client Testimonial

Founder, Beauty Industry
As a startup business, my organization really needed to be structured in every way, especially in the growth of sales and distribution. After having an intensive program , I can say without hesitation that we are on the right track to steady growth while also enhancing our company profitability
Khaing Pantra Beauty

MD , Process Engineering Industry
"Primer International’s approach was practical and flexible, tailored to both our sales engineers and customers. Their guidance enabled our team to achieve results quickly while staying sharp and motivated."
TA Soe Buhler

Founder, Environmental Services Industry
"Since then he has trained our sales team, guided our product/ service development and give strategic advices to revenue growth. In these difficult time, we are lucky"
Yamin Recyglo

Founder, Social Enterprise
"I strongly recommend for sales training, sales consultancy, and strategies around field coaching."
Seng Proximity Designs
Drop Us a Line
"Ready to transform your sales team? Drop us a line to explore tailor-made solutions that drive excellence. Contact Za Team today!"
© 2025 Primer International. Complete Sales Transformation Services. Contact: [email protected] | +12096854734 | Sheridan, WY, USA. Empowering sales excellence worldwide. Part of Linn International Corporation.